I want to hone in on one specific detail from today's Apple Event. Instead of spending all their time at their own Apple Park corporate campus in Cupertino, as they usually do, Apple decided to take to the streets and the Apple Retail Stores of various cities around the US for their latest pre-recorded presentation. First to Apple Union Square in San Francisco to unveil the new AirPods, then to Apple Aventura in Aventura, Florida, to showcase the new base iPhone, and up to Apple Michigan Avenue here in Chicago to reveal the Air before making their way out to the East Coast to Apple Downtown Brooklyn in NYC to talk about the new Pro model. It was really cool to get a peek at these various Apple Stores across the country rather than the same recycled locations over and over again at Apple Park, and as you can probably imagine, my favorite of the four was the Chicago segment. Seeing the camera pull up to the shores of Chicago was the best surprise for me, and I'm so glad they left California to film a keynote for once. Coincidentally, if I had to assume, the Chicago section will probably become the most remembered of the four because it was where the new iPhone Air was announced. I hope Apple continues on their miniature tour around the country in future events because I had a blast hunting down each store and sharing my findings online in the hours after the stream concluded. And I'll certainly be swinging by that pedestrian bridge next time I'm downtown.
Just wanted to share this since I'm really excited they visited Chicago. Be sure to check out the event if you haven't already.